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Domain Names

Choosing your domain name is very important, it should be easy to remember, easy to spell, eay to write and also mean something about your business.

Domain names come as various TLD – or extensions, mostly commonly are and .com. We generally suggest for UK based companies only and .com for people that are worldwide. For safety sake though we always suggest that you purchase both the and .com domain name – why? because that stops anyone else buying it!

Do I own the domain name?

Its a popular misconception that once you “buy” and domain name you own it – in fact you only ever rent your domain names. Most domain names are purchased in two years intervals and .com’s in one year. But don’t worry you do rent your domain name but no one else can rent it from you – unless – you stop paying for your domain name.

Web Squared purchase domain names on behalf of their clients – but you can also purchase your own domain names – there are many companies selling domain names – a good company that I use is eNom but any company will be able to do the same thing.

Why use Web Squared to buy our domain names?

As said you can purchase your own domain names BUT sometimes it easier for us to do that for you – because when you want to use that domain name for emails or a website – we (or any other Web Design company) will need access to where you purchased that name – if they already know then its one less password for you to remember. Plus domain names need renewing every one or two years – this way we can ensure your domains are renewed without any hassle.

So what name do I want?

Check our your competitors, check in Google to see what you need to search to find your competitors (ie a keyphrase) and then see if those words are a good idea for your business? If you already have a business name – then you should use that as a domain name. If your company name is not available then by adding “photo” or “newbury” to the end can sometimes give you the perfect domain name (obviously you would use a word relevent to your business).

If someone else is using your domain name then you can offer to buy it off them, you would use a tool like WHOIS to find our who owns it and then email or call them. Be warned that buying a domain name from someone can cost you more than buying a new domain name.

I have a domain name – now what?

All domain names give you the ability to receive emails ( as well as setting up a website ( To do this you need to purchase hosting… read onto our next section to find out more about Hosting.

If, for example, you have a website but your email address is AOL, hotmail or yahoo – or anything other than your domain name – then you need to speak to us – corporate branding is essential!

Domain names can be purchased through us for around £15-£22 for per two years.

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As a serial entrepreneur it is wonderful to have people in your team that you can rely on to get new ventures off the ground. Sarah’s ability to interpret my (often ill defined) ideas and design websites and other collateral is invaluable. I shall continue to work with her, and appreciate her feedback, for some time to come.

Caroline Billington –