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Copyright 2007 – whoops 2012 please

So did your website switch over to 2012 without you having to do anything or did you have to edit every single page manually!

You will see many sites that have incorrect copyright or date information at the bottom – just think if you were buying from a website and saw “copyright 2007” on it – would you still buy from them?

Possibly not!

So don’t expect your own customers to purchase from you if your date is well – out of date!

Its very easy using PHP to ensure that your date is automatically updated for you; just insert

instead of 2012 – and that PHP code will pull the current YEAR only of the actual date – cool!

Please note this will only work on pages that have PHP enabled

If you don’t know if this is posisble for your website – give me a call or comment and I can check for you

So don’t stay in the dark ages!


A bit of a buzz word but also pretty important, so what does it mean? Accessibility is basically how easy to use the website is. And this doesn’t only mean simple navigation, number of clicks – but also whether its viewable to people with speech browsers, text only browsers as well in different browser types – Internet Explorer, Firefox and others.

Not every website that looks good – works well too, only by using good practices, up to date standards and code does this happen. You should always employs these on every website and if you want to add something to your site that might impinge on this – its always worth thinking hard about it.

just because you like it doesn’t mean your customers will

I know why wouldn’t people like flashing imagery – or scrolling text – or even text that scrolls across the screen! When you only have 3 seconds to convince a potential new customer that you are worthy of their money, do you really want to dilute that impact with potential distractions on your website?

Never forget that the customer might never have seen your products before – unlike you will know them inside out!

A bit like buying a rental property its worth thinking about your customers needs as well as yours.

Ecommerce – Buy Online

Ecommerce is a great thing – it means you can shop from the comfort of your own home at your own time. Whilst you might not get the personal 1-2-1 services from some shops – buying online lets your product get to SO many more people!

But you must get it right! next time you buy something online – or maybe decided not too – think why? Why did you not buy from X website but you did buy from Y? Those are the things that make an ecommerce website good rather than bad. Customers get bored, get frustrated and they don’t know your products like you do! So you make your website

  • Easy to navigate
  • Quick to navigate – not too many clicks
  • Obvious on where to find things
  • Search facility in case you are not sure what you are looking for
  • A site map to jump straight to what you want

All of these things make your customers’ shopping experience better, the better the experience the more they will come back – the more they will tell others!

What’s in it for you?

Money – no really the better the site works the more orders you get BUT the added extras are what counts too, here are just some of the standard items we use for online stores – all from a click of a button!

  • You can edit every product item, you can hide product items, you can copy product items and duplicate them,
  • You can easily create new categories and products on the fly,
  • You can also apply sales across the board or per category or per item. Each sale is given a start and end date therefore allowing you to set it up prior to a sale and then it starting automatically,
  • View statistics for orders, products and customers,
  • View all customer details,
  • Enable stock levels on each items so that are automatically displayed as “out of stock” when limit reached. You can also be emailed when low stock levels are approaching,
  • Also multiple currencies are available, GBP and also Euro again by a simple button click,
  • The following reports are available at a click of a button – products viewed, products purchased, customer order totals and low stock items,

and if that’s not enough here are just some of the modules you can “add on”

  • Various postage, packaging and shipping charges,
  • Item of the week, most popular item, What’s new, best sellers, featured items, tell a friend,
  • Reviews on items,
  • Gift vouchers,
  • Banners for advertising manager,
  • Newsletters and email lists,
  • List of all customers,
  • List of all orders,
  • Limit the max/min quantity requirement for purchase,
  • Allow the shop to only display prices to logged in customers,
  • Links manager,
  • News manager,
  • Printed price list,
  • Wish list,
  • Customer loyalty scheme,
  • Bulletin board or forum.

and much much more…

Want more information? Contact me and I will explain it in more details


WHOIS Search provides domain name registration information

Or basically you can search to find out who owns a domain name. Just click on the link below and enter in the domain name you are interested in (without the www. part) click the button and the details will be displayed.
Click here for Whois link
When purchasing a domain name you have the ability to hide details in a WHOIS search – therefore if you cannot see anything other than the registrant (name or company name) – then they have hidden the details and that is all you can see.

Why is this useful?

If you want to purchase a domain name that is already being used, this will tell you who to contact to purchase it from – or even when the domain expires so that you can pick it up when it comes back into the mass market.

What images can I use on my website?

A picture tells a 1000 words!

Your website should have lots of images and pictures, BUT you cannot use images “found” on the Internet – that’s stealing. Most images online and on other websites are covered by copyright.

So what options are available to you?

You either hire a photographer (like Rachel Mullins Photography) to take your own pictures, or you can use stock photography (like iStockPhoto), just search and buy the ones that you like.

Can I take my own images?

Yes you can – however good imagery will enhance your website – bad imagery could do you a lot of damage.

Not sure then contact me and I can help you pick the option that is best for your own website and budget!

Do I own my domain name?

Its a popular misconception that once you “buy” a domain name you own it – in fact you only ever rent your domain name(s).

Most domain names are purchased in two year intervals and .com’s in one year. You can however purchase your domain name for more years than that if you would like.

But don’t worry while you continue to pay for your domain name no one else can use it – unless – you stop paying for it!

Some web companies purchase the domain names on behalf of their clients – this is often standard practice, however you must ensure that they buy the domain name IN YOUR NAME. Not in their own – as the registered name of the domain is who actually owns it.

You are can also buy the domain name yourself – there is 100’s of companies that allow you too purchase domain names – LCN (low cost names) I have found to be very good and also a good price too.

Just don’t forget to keep the access details of where you bought that domain name – as I spend most days hunting down domains and getting access for clients.

I will explain more in my next post about why you need access for your domains.


Hello world!

Welcome to Web Squared Blog

I will hopefully allay some of those fears with the Internet, Websites and everything inbetween. Feel free to stay while and chat!

Look forward to reading and hearing from you

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As a serial entrepreneur it is wonderful to have people in your team that you can rely on to get new ventures off the ground. Sarah’s ability to interpret my (often ill defined) ideas and design websites and other collateral is invaluable. I shall continue to work with her, and appreciate her feedback, for some time to come.

Caroline Billington –